About Us

About Whitetail
Whitetail Smokeless is a small family company that was started because we wanted to make a difference in peoples lives. Over the last ten years our family has lost several family members to cancer caused by tobacco use. We know first hand how hard it can be to completely drop nicotine cold turkey. Being former dippers ourselves we found the market severely lacking in an quality alternative that actually looked, felt, smelled, tasted and buzzed like real dip so we started making our own for our personal use. We would occasionally share it with friends looking for a safer alternative. We got so many "Dude! you need to make this shit and sell it" requests that we decided to perfect that product and prepare it for mass market. Since our ultimate goal was to ditch tobacco completely we also wanted to provide the option to step down to lower nicotine levels when we were ready. Of course we think we nailed it, but we want to hear what YOU think. After all, this product was made FOR DIPPERS, by dippers and we won't stop until our customers are satisfied. Feedback is strongly encouraged.

Rob Kieckbusch, Founder-CEO
Rob has lived his entire life in small town Wisconsin and enjoys living "out in the sticks". He spends as much time as he can in Wisconsin's great northwoods, or as he calls it "God's Country" searching for that elusive monster largemouth. Previous to Whitetail he was part owner and Chief Product Officer for Johnson Creek Enterprises. At JCE he helped thousands of customers quit their tobacco smoking habit by creating dozens of award winning tobacco-free products for electronic cigarette companies like Blu eCigs, Fin, Johnson Creek, Real (Republic tobacco) and many others. Rob has over 25 years of engineering experience in medical/healthcare devices, industrial components, ISO9001 protocol and FDA regulations.

Favorite music:
Old country, all rock and some hick-hop
Favorite beer: Leinenkugels
Favorite whiskey: Benchmark #8
Favorite tequila: Don Julio Double Cask